Everytime I want to try my hand on writing, selling books, publishing etc, the first comment i hear is "Be careful, Nigerians do not read."
But I've found this not to be true. Nigerians do read. But they are very choosy and read only what they think will add value to them. Try the newspaper stands in the mornings, and you will see us gathering round to catch a glimpse of the head lines. Everywhere, Nigerians love information and will do what they can to get it.
Recently, preachers and motivational speakers have been able to create an awareness that you need to understand certain principles to make you a good leader or a successful entrepreneur. Today business books are now bestsellers in Nigeria.
So its all about value and the reading culture will surely improve.